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Survive the Corporate Bulls**t
Staying creative in a corporate world can be a challenge.
Below are some thoughts and ideas to keep you sane, and help you work on your practice.
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Culture Vulture - The Follower, The Dissenter and The Deviant
How do you spot trends? How do you point to those cultural shifts? As a designer and a design leader, I’ve noticed that this is often...

Michael Enderby Smith
Oct 12 min read



Michael Enderby Smith
Sep 230 min read


Culture Vulture - Main Character Energy
The traditional world of trend prediction is collapsing. With everything available, all the time, trend cycles are happening so fast,...

Michael Enderby Smith
Sep 231 min read


Creative Myths - The Design Formula
There is no neat methodology for designing. A lot of companies say that they are design led, but what they are really doing is following...

Michael Enderby Smith
Sep 92 min read


Creative Myths - The Wild Designer
What do designers do if they are left uncontrolled? They GO WILD. I heard many times in my career that designers need very clear briefs,...

Michael Enderby Smith
Aug 211 min read


Creative Myths - The Lone Genius
In many creative fields, the individual designer or artist is usually celebrated as being the creative genius force behind their output -...

Michael Enderby Smith
Aug 191 min read


Creative Myths - Chaos Theory
Do the best ideas come out of a high pressure chaotic environment? This week I was listening to Mike Schur, (creator of Parks and Rec,...

Michael Enderby Smith
Aug 191 min read


Will AI Take My Job? Creativity vs Convenience
Will AI take my job? Hopefully yes - the busy bits that stop you feeling creative. It is here, and it is incredibly useful, every...

Michael Enderby Smith
Aug 111 min read


Too Fast For Greatness - Creativity vs Convenience
Good design can happen fast. Great design doesn’t. I've been spending time thinking about how we've all sped up, treating the creative...

Michael Enderby Smith
Aug 111 min read


You Can't Prove Good Design
How can you prove a design will be successful? Short answer - you can’t. Throughout my career as a designer, I have often had to ‘prove’...

Michael Enderby Smith
Aug 112 min read


What is your 'taste' worth?
How I dress, decorate my home, eat, travel and what I listen to are constantly evolving, but why? A designer is making a myriad of...

Michael Enderby Smith
Aug 111 min read


What is a Design Team Worth?
How do we measure the worth of a design team? The current ROI metrics for design are broken, how do we really measure a design team's worth?

Michael Enderby Smith
Jul 42 min read
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