Hi, I’m Michael,

 

I help brands unlock the full potential of their design teams by connecting creativity, culture, and commercial clarity.

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For over nearly 20 years, I’ve been making commercial sense out of creative chaos.

I’ve led global design teams — most recently as Global Apparel Design Director at Timberland — and consulted with everyone from gaming companies and suppliers to heritage brands and sportswear start-ups. I’ve designed consumer goods across the US, UK, and Europe, and I’ve helped businesses turn creative vision into commercial momentum.

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Some career highlights:

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Led a full brand reset at Timberland, including the relaunch of womenswear, 10x growth in three years and a $100M growth in menswear

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Consulted with game designers and animators at Natural Motion (a Zynga company) to create culturally relevant worlds for mobile gaming.

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Built a menswear division from scratch at Paragon Clothing

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Launched a Tween sub-brand for Boden, shaping identity, fit and voice from the ground up

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What drives me:

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It’s helping designers feel inspired, heard, and equipped to lead.

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It’s turning strategy into something design teams can actually use.

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It’s bringing creative joy back into the process — without losing focus.​

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